1964 world's fair

In 1964 "the house of good taste" exhibit was showcased at the world's fair. Included in the exhibit were three different types of houses- the modern house, the contemporary house, and the traditional house. Essentially these homes were a way for American manufactures to show off their commodities within the context of their intended use. The exhibit portrayed these american homes and american goods as being elite. An individual visiting the exhibit would hopefully view the designed goods as being essential to creating the perfect home. The designs were portrayed as being within reach for everyone, when in reality there were many individuals who would find them out of reach. Seeing these designs portrayed in this way creates a sense of "need" in a consumer. An individual might assume that their neighbor will have these new designs in their home and therefor they would need to do the same in order to keep up.

modern house

"contemporary house "